Luuk + Leen

About us

Trade for Thrill

What would you trade for a Porsche?

To launch the new all-electric Porsche Macan, we put one up for trade. In partnership with Catawiki, Europe’s largest online auction platform, we invited everyone to trade their most cherished possession for a chance to own the car.

Over 200 experts judged entries ranging from vintage watches and heirlooms to T-rex teeth and holiday homes. Instead of focusing on horsepower and watts, the activation highlighted the emotional allure of a Porsche, proving it’s more than just a car – it’s a dream come true.

Case study

Caseboard

Launch film

Press

Autorai
Catawiki
Contagious
Elle
Manify
Menquiry
PureLuxe

Credits

Client: Porsche Netherlands
In partnership with: Catawiki
Agency: Dentsu Creative Amsterdam
Music/sound: Soundcircus
PR agency: Ovide Agency
Digital production: 51 North
Media: Group M