The Helping Plate
The age between 4 – 8 years is crucial in developing a healthy eating pattern. Yet most of these children structurally don’t eat enough vegetables, which increases the risk of serious health issues as they grow up.
For HAK, one of the largest vegetable brands in Northern Europe, we introduced a new solution to this issue: The Helping Plate. A dinner plate designed based on scientific insights, gathered by Wageningen University & Research, and nudges kids into eating more veggies – without them knowing it.
Case study
Caseboard
Packaging design
Press
AdAge
Algemeen Dagblad
Contagious
Gizmodo
Muse by Clio
RTL News
Credits
Client: HAK
Agency: DDB Amsterdam
Research: Wageningen University
Plate design: Waarmakers
Production: Royal Goedewagen
Retail partner: De Bijenkorf
PR agency: HappyLife PR