Roadside Recipes
Porsche owners love driving. But there’s something else they cherish: exceptional food. And while a lot of premium ingredients are flown in from across the globe, some of the best ones grow locally and are sold all over the Netherlands – right beside the open road.
The book, distributed exclusively via Porsche’s local dealerships only, connects local cuisines to drives around the country. In partnership with eight acclaimed chefs, we crafted dishes made with ingredients from their home regions. These ingredients can be picked up directly on the most scenic routes, giving drivers a tasteful reason to go out year round.
The book
Cooking events
Chefs
Bjorn Massop, Lokaal
Bas van Kranen, Flore
Jeroen Achtien, Interscaldes
Roy Schipper & Rik Veen, Lutum
Steven Klein Nijenhuis, Herberg Onder de Linden
Edwin Soumang, ONE
Dick Middelweerd, De Treeswijkhoeve
Stan van Lieshout, The Lemon Tree
Credits
Client: Porsche Netherlands
(design) Agency: Dentsu Creative Amsterdam
Editorial team: Femke & Floor van Praag
Routes and regions: Dolf Dekking, Norbert Hoogeslag
Photography: Jan Willem de Kok, René Mesman
Publishing: Gemini design
Web development: 51 North