Ben – Talk to my parents

The huge amount of hours we spent on our phones take their toll on family life, as a lot of children suffer from a lack of attention from their parents. 

For telecom provider Ben, we created a Google Assistant application that gives kids a voice when parents don’t listen. Kids can simply ask Google to help them out – Google Assistant then interrupts the parents and confronts them with their behaviour. By giving this voice technology a new purpose, we turned the medium that was the problem, into the solution.

Case film

Concept at DDB Unlimited. Realisation together with Robot Kittens and Google Assistant.

Shortlisted at the ADCN and SpinAwards. Awarded with a bronze Esprix award.

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