Ben – Phone condom

In today’s phone dependent world, we often spent more time glued to our screens than with our loved ones – even in bed. According to 70% of the Dutch people, bringing a smartphone to bed endangers their sex lives.

For telecom provider Ben® – who believes in real connection – we introduced a solution: the phone condom. A condom that fits on your phone and makes it unusable. It protects from distraction and thus creates room for real ‘conversation’. 


TV/online commercial


Tutorial by sexologist Kaat Bollen

Concept at Etcetera. Film direction by Daan Groot, film production by Holy Fools. Photography by Gaby Jongenelen.

Awarded with a bronze Effie, a silver and a bronze Esprix award and a SAN Accent. Nominated for the Gouden Loeki.

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