Ben – Phone condom

In today’s phone dependent world, we often spent more time glued to our screens than with our loved ones – even in bed. According to 70% of the Dutch people, bringing a smartphone to bed endangers their sex lives.

For telecom provider Ben^® – who believes in real connection – we introduced a solution: the phone condom. A condom that fits on your phone and makes it unusable. It protects from distraction and thus creates room for real ‘conversation’. 

Concept at Etcetera. Film direction by Daan Groot, film production by Holy Fools. Photography by Gaby Jongenelen.

Awarded with a bronze Effie, a silver and a bronze Esprix award and a SAN Accent. Nominated for the Gouden Loeki.


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