Ben – Notification stress

With the growing use of smartphone applications, the number of notifications grows as well. But not without consequences: more and more people experience serious stress due to the constant stream of phone notifications. 

For telecom provider Ben, we created a campaign to foster awareness for these notifications – that often impose themselves in the shape of numbered red dots – and showed that it’s fairly easy to turn them off.

TV/online commercial


Concept at DDB Unlimited. Film direction by Rob Lücker, film production by Hazazah.

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