Toyota – Air is life

Air is vitally important. We breathe it in, it gives us life. The all-new Toyota Mirai has a spectacular feature that purifies this air. As the car is fueled by hydrogen, filters clean the incoming air to make the engine work – with pure water as its only emission. An innovation that provides fresh air for now and for future generations.

TV/online commercial

Concept at DDB Unlimited. Film direction by Bram van Alphen, production by Hazazah. 

take me back